Internship: Sustainable Duke Communications Assistant
Timeline
Fall 2023 - Spring 2024
Description
Affiliated programs: Green Devils Intern Program
Summary: Student interns worked to develop engaging content series throughout the academic year to support Sustainable Duke's communication efforts through social media and newsletters.
Goals: 1) Develop engaging content to support climate and sustainability-based events around the community. 2) Use engagement metrics to tailor content toward what resonates most with social media audiences.
Experience and Learning Outcomes: The students were a part of the year-long paid Green Devils internship managed by Sustainable Duke. Students honed skills around climate and sustainability communication, including storytelling and framing as a tool for connecting with more users, resulting in demonstrated growth in reach and engagement on accounts across platforms.
Recommendations: Student interns recommend growing the number of collaborative and interactive posts on Sustainable Duke's social media accounts to increase engagement with followers and non-follower audiences.
Student Interns: Kaitlyn Williams and Michelle Ling
Intern Supervisor: Sophia Masciarelli, Sustainability Engagement Coordinator (Sustainable Duke)
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