Reflections of the Carolina Meat Conference
By: Olivia Olsher




My main take-aways from the conference were related to consumer behaviour, equity and persisting gaps in scientific knowledge concering regenerative grazing. Consumers still care more about meat taste and affordability than environmental impacts and animal welfare. Thus, our Bass Connections team will need to think carefully about marketing strategies for regenerative grazed beef. Moreover, we must acknowledge and act on the importance of empowering farmers that are members of minority groups to give them a stake in the regenerative grazing market. Finally, there is a huge gap in scientific knowledge in areas such as measuring soil carbon and the health benefits of pasture-raised beef.
The knowledge we acquired from this conference will contribute to many aspects of our Bass Connections project and served to highlight areas of investigation we may have neglected. It was certainly very interesting to learn about the perspectives of cattle farmers and beef industry advocates. While sitting through meat butchering tutorials and talks on slaughtering methods was personally challenging as a vegetarian, it also pushed me to embrace the perspectives of meat-eaters and gain an appreciation for the innovation and genuine intentions of many actors in the meat industry.